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Focus & methodology

Methods that fit the question. Recruiting that fits the audience.

From traditional focus groups to online research, legal studies, usability work, and intercepts, NewStar adapts recruiting and field support to the way your study actually needs to run.

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Our methodologies

Seven core research formats. One consistent standard.

Every project starts with the brief: who you need, what qualifies them, where they are located, how the session will run, and what could make the recruit difficult. From there, we build a screening and communication process around the study.

Illustration of a moderated focus group in a conference room

Focus group facilitation

We recruit for traditional conference-room groups, relaxed discussion environments, youth studies, caregiver research, professional audiences, and general consumer work. Screening and scheduling are tailored to the study, not a one-size-fits-all process.

Illustration of a mock trial jury deliberation

Mock trial recruiting

We recruit carefully screened jury research participants for short exercises, full-day programs, and multi-day mock trial studies. Geographic, demographic, experiential, and case-specific criteria can all be incorporated into the screener.

Illustration of an online focus group with a moderator wearing headphones

Online focus groups & music tests

We support online research on Zoom, Microsoft Teams, QualBoard, and other platforms. Online recruiting expands geographic reach and can simplify logistics for multi-market, professional, or difficult-to-schedule audiences.

Illustration of a survey intercept on a city sidewalk

Off-site survey intercept research

Intercept research reaches people in the environments where decisions and experiences happen. We support projects at retail locations, healthcare settings, campuses, events, transportation hubs, and other approved field locations.

Illustration of an in-home small-group interview

IDIs, small groups & in-home studies

For studies that require depth, discretion, or specialized participants, we recruit one-on-one interviews, small groups, and in-home sessions with clear participant communication and careful handling of sensitive topics.

Illustration of a usability test on a laptop and phone

Usability research

We recruit users to evaluate websites, apps, products, prototypes, and digital experiences. Participant criteria can be based on behaviors, technology usage, professional roles, purchasing patterns, or other study-specific requirements.

Illustration of a mystery shopper in a retail store

Recruitment for mystery shops

We recruit evaluators for financial services, automotive, retail, hospitality, convenience, and other customer-facing environments where real-world experiences need to be observed and assessed.

A clear process from brief to fieldwork.

  1. Brief usShare the audience, methodology, location, timing, and screening requirements.
  2. Build the screenerConfirm the criteria that matter most and identify likely recruiting challenges.
  3. Recruit and verifyScreen participants carefully and keep profile information organized for review.
  4. Confirm and communicateManage scheduling, reminders, changes, and participant expectations.
  5. Support fieldworkCoordinate facility needs, replacements, and session-day logistics as required.
Topics of expertise

Subjects we know well.

No topic is off-limits. These are areas where our recruiting experience runs especially deep.

ConsumerHealthcareLegal & Jury ResearchTechnology & UsabilityFinancial ServicesRetail & Customer ExperienceB2B & Professional Audiences
Trusted by

Researchers. Brands. Decision makers.

Research teams rely on NewStar for organized recruiting, responsive communication, and practical fieldwork support across four major markets and online.

See How We Work
NorthRidge Research logo
Crestline Research logo
BluePeak Insights logo
Meridian Strategy Group logo
SummitBridge Analytics logo
HarborPoint Research logo
Keystone Market Intelligence logo
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What clients say

NewStar handled a complex, multi-market recruit with careful screening and clear communication. The project stayed organized from the first briefing through the final session.
Research DirectorNorthRidge Research
Research Director
The team asked thoughtful questions up front, and that preparation showed in the quality of the recruit. The process was professional and easy to follow.
Qualitative Project ManagerCrestline Research
Qualitative Project Manager
When our screener changed mid-recruit, NewStar adjusted quickly, communicated the impact, and kept the project moving without unnecessary surprises.
Senior Research ManagerBluePeak Insights
Senior Research Manager
We needed a specialized professional audience on a short timeline. NewStar stayed responsive, kept the recruiting organized, and gave us clear visibility into progress.
Director of ResearchMeridian Strategy Group
Director of Research
Good recruiting is more than filling seats. NewStar understood the criteria, communicated clearly, and treated the details of the project seriously.
Operations ManagerSummitBridge Analytics
Operations Manager
When logistics shifted close to fieldwork, the team adapted quickly and handled participant communication without allowing the project to lose momentum.
Field DirectorHarborPoint Research
Field Director
The participant profiles were organized and easy to review, which made it much easier for our team to monitor recruit quality throughout the project.
Managing DirectorKeystone Market Intelligence
Managing Director
From the first brief through session day, NewStar was flexible, organized, and focused on getting the recruit right.
Associate DirectorSterling Grove Consulting
Associate Director
Start a project with us

Have an unusual recruit? Start with the brief.

Tell us what makes the audience difficult to reach. We will help determine the most practical recruiting approach and market strategy.

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